19 Apr 12 Strengthen Your Brand name Equity As a result of Social Media

In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.

As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.

Why is that, you mat ask? The answer is simple! Because Facebook is able to reach people more than any business website could. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.

Not only that. Using a Facebook business page, any company can be more connected with their customers. They can get their feedback regarding their services, products and other offers. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.

For instance, if you have a mind to; you can retain the best feedback and just hide the rest. By doing this, potential customers will perceive the benefits of making use of your service or products. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.

Also, a lot of customers who are tired of traditional Internet marketing strategies like email newsletters will most likely visit Facebook to get answers to their questions. A Facebook page makes it possible for your business to reach 500 Million users worldwide and you don’t even have to purchase email addresses like what traditional email marketing requires.

There is a lot more to just updating your status on Facebook. You can also post photos as well as notes. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.

Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.

Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers.

If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.

Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.

The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!

Make sure you look for your next issue soon. We will discuss more details about creating a Fan Page for your business using Facebook.

Nathan M. O. Hatcher.

There are certainly a lot of ways to make use of Facebook for Business. Do you want to learn more, see here for additional Facebook marketing tips and tricks.

Tags: advertising, digital marketing, facebook for business, facebook marketing, facebook marketing for business, internet marketing, marketing, online marketing, social marketing, Social Media, social media management, social media marketing, Social Networking