09 Jan 12 Holy Twitter PR Batman! Why The Dark Knight Wouldn’t Be Using Twitter for Business

I’m sitting in bed playing Batman: Arkham City and a idea hits me: Does Batman use Twitter or maybe not Batman but his alter ego Bruce Wayne? Bruce Wayne is the owner of Wayne Enterprise right? So why wouldn’t he be tweeting about dissimilar things like where he is on his boat or what model he is taking out to dinner? Twitter PR is vital, so perhaps as a responsible technology company’s president he would be using Twitter for business reasons, like tweeting about updates on new savvy tech that will be coming out by Christmas.

A billionaire philanthropist like Bruce Wayne might have a Twitter PR agent that handles his tweets for him; a Robin like assistant in the office that fetches his coffee and takes messages. No tights required of course, but an assistant that handles Wayne’s Twitter for business purposes will constantly be updating and sending stuff out to the public about upcoming projects. I don’t see Batman with his iPhone tweeting about what he is up to while moping on a gargoyle. Facebook PR is not really on his list of main concerns as the Dark Knight.

If Batman was a tweeter though, would he be utilizing Twitter for business strictly or would he be a Twitter junkie? I would like to think Batman would use Twitter for business but we all know the power of social media. I think Batman would be tweeting non-stop. Forget Twitter PR or even using Twitter for business, Batman would be tweeting about booting the crap out of super villains. Batman would be tweeting about some chick whose window he is looking through at the moment.

Would Batman have followers on his Twitter account? Bruce Wayne is using his Twitter for business and his Twitter PR is focused on gaining followers so he can remain a billionaire. What about Batman though? I know I would track those posts like a fiend. Batman posts, “Just put a beat down on the Penguin LOL” and I would post, “LMFAO.” Batman is using Twitter for business alright; the butt-kicking business.

Twitter PR is a useful tool for a billionaire playboy philanthropist but not so much for a vigilante crime fighter. Batman has no need for social media let alone Twitter for business reasons. If there were such a thing, I doubt Batman would be sitting on the phone on his down time. If I had down time as a superhero, I might consider working out or learning some other form of butt-kicking technique rather than playing Words with Friends.

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